My first work shown in an art-institutional context, public in the way the art world means the word. It began as a class assignment at the University of Évora, a brief about the gap between what a brand says and what a product does. I made a video-performance: brand logos projected onto still bodies seated at an empty family table. The table is where a family used to gather, and now no one prays there, they watch the screen. The logos colonise the faces.
I submitted it to the Festival Escrita na Paisagem myself, and it was shown. It is the earliest version of what I have done ever since: the spectacle written onto a body, Debord before I had read him to the end.
The original master was lost when an external drive burned during my years at the university. What survives is a lossy copy I re-downloaded from YouTube, which is its own small irony for a piece about screens.
